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Create More Demand. Improve ROI. Drive Growth.
Generating consistent demand has never been more challenging. Digital channels are saturated, competition for attention is increasing, and rising advertising costs continue to put pressure on marketing performance and customer acquisition.
While many businesses continue competing in the same crowded channels, forward-thinking organizations are leveraging modern direct mail strategies to create demand proactively, reach higher-value prospects, and improve marketing ROI.
The difference isn't simply using direct mail—it's using it strategically.
At Direct To Success, You'll Learn How To:
✓ Target higher-value prospects with greater precision and better data
✓ Create offers that motivate prospects to take action
✓ Apply testing strategies to improve results and marketing ROI
✓ Re-engage lost website visitors with postal retargeting
✓ Integrate direct mail and digital marketing to amplify reach and response
✓ Strengthen your pipeline through proactive demand generation
Bonus Session: Funding & Growth Strategies with Entrepreneur Ventures
Generating demand is one part of growing your business. Scaling growth also requires the right funding strategy and access to capital. Whether you're seeking capital today or planning for the future, gain insights into what it takes to build, fund, and scale a successful business, including:
✓ What makes a company attractive to investors, lenders, and strategic partners
✓ Common challenges that prevent businesses from scaling effectively
✓ Understanding today's funding, capital, and growth opportunities—and which are right for your business
Select Your Preferred Event Location
Your $29 registration includes:
✓ Expert-led direct mail and growth strategy sessions
✓ One-on-one access to speakers for Q&A
✓ Catered lunch and refreshments
✓ One-year subscription to Entrepreneur Magazine
✓ Customer profile report plus a $250 Print Credit from Modern Postcard
Seating is limited. Reserve your spot today!
What To Expect
9:00 AM: Attendee Check-In
Pick up your badge and enjoy coffee and a continental breakfast before the program begins.
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9:30 AM: USPS Briefing—State of Direct Mail, Trends & Opportunities
Get the inside scoop on the latest direct mail trends, emerging technologies, and opportunities shaping marketing performance today.
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9:45 AM: Creating High-Performance Direct Mail Campaigns
Learn how to identify better prospects, craft more compelling offers, and develop measurable campaigns that drive results.
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12:00 PM: Lunch Break & Networking
Refuel with catered lunch, refreshements, and valuable networking opportunities.
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12:30 PM: Integrating Direct Mail & Digital for Greater Impact
Discover how to combine direct mail and digital channels to increase engagement, improve attribution, and boost marketing performance.
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1:45 PM: Securing Capital & Scaling Your Business
Gain insights into today's funding landscape, what investors are looking for, and strategies to support sustainable growth and expansion.
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2:30 PM: Ask-the-Experts Session
Connect directly with speakers, ask questions, discuss challenges, and leave with practical ideas you can apply to your business.
This Session is Ideal For
✓ Growth-focused business owners, executives, and marketing leaders
✓ Teams responsible for lead generation, customer acquisition, and marketing performance
✓ Companies seeking to scale more effectively and gain a competitive advantage
Meet Your Speakers
Learn from industry leaders and growth experts who are helping businesses generate demand, improve marketing performance, and scale more effectively.
Keith Goodman 
VP, Corporate Sales & Marketing, Modern Postcard
A nationally touring speaker and direct marketing strategist, Keith has spent more than 30 years helping businesses generate demand, improve marketing performance, and reduce customer acquisition costs. At this event, he'll share the frameworks behind today's highest-performing direct mail campaigns—and how to integrate them with digital marketing to generate more qualified demand, improve response, and maximize marketing ROI.
Jonathan Hung
Managing Director, Entrepreneur Ventures
A seasoned venture capitalist with more than 150 investments from pre-seed to pre-IPO, Jonathan brings extensive experience in fundraising, business growth, and investor relations. Drawing on his background with Morgan Stanley, UBS, and Entrepreneur Ventures, he'll discuss what investors look for, how to evaluate funding options, and the principles behind building and scaling successful businesses.