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Create Demand. Improve ROI. Drive Growth.
Generating consistent demand has never been more challenging. Digital channels are saturated, competition for attention is relentless, and rising advertising costs continue to put pressure on marketing performance and customer acquisition.
The companies gaining a competitive advantage aren't waiting for customers to find them. They're leveraging targeted direct mail campaigns to engage prospects and create demand before their competitors do. The difference isn't simply using direct mail—it's using it strategically.
At Direct To Success, You'll Learn How To:
✓ Target higher-value prospects with greater precision and better data
✓ Create compelling mailers and offers that motivate prospects to take action
✓ Apply testing strategies to improve response and marketing ROI
✓ Re-engage lost website visitors with automated postal retargeting
✓ Integrate direct mail and digital marketing to amplify reach and response
✓ Strengthen your pipeline through proactive demand generation
Bonus Session: Funding & Growth Strategies with Entrepreneur Ventures
Generating demand is one part of growing your business. As your business grows, understanding your funding options and capital strategy can help support the next stage of growth. Whether you're seeking capital today or planning for the future, gain insights into what it takes to build, fund, and scale a successful business, including:
✓ What makes a company attractive to investors, lenders, and strategic partners
✓ Common challenges that prevent businesses from scaling effectively
✓ Understanding today's funding options—and which are right for your business
Come for the Strategies. Leave with Even More.
Attendees will also receive:
✓ $250 Modern Postcard print credit to help launch or test your next campaign
✓ Customer profile analysis to identify and acquire more high-value customers
✓ One-year Entrepreneur Magazine subscription for business growth insights
✓ Exclusive one-to-one presenter access for personalized guidance
✓ Catered continental breakfast, lunch, and refreshments
Space is limited. Reserve your seat today!
What To Expect
9:00 AM: Attendee Check-In
Pick up your badge and enjoy coffee and a continental breakfast before the program begins.
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9:30 AM: USPS Briefing—State of Direct Mail, Trends & Opportunities
Get the inside scoop on the latest direct mail trends, emerging technologies, and opportunities shaping marketing performance today.
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9:45 AM: Creating High-Performance Direct Mail Campaigns
Learn how to identify better prospects, craft more compelling offers, and develop measurable campaigns that drive results.
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12:00 PM: Lunch Break & Networking
Refuel with catered lunch, refreshements, and valuable networking opportunities.
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12:30 PM: Integrating Direct Mail & Digital for Greater Impact
Discover how to combine direct mail and digital channels to increase engagement, improve attribution, and boost marketing performance.
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1:45 PM: Securing Capital & Scaling Your Business
Gain insights into today's funding landscape, what investors are looking for, and strategies to support sustainable growth and expansion.
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2:30 PM: Ask-the-Experts Session
Connect directly with speakers, ask questions, discuss challenges, and leave with practical ideas you can apply to your business.
This Session is Ideal For
✓ Growth-focused business owners, executives, and marketing leaders
✓ Teams responsible for lead generation, customer acquisition, and marketing performance
✓ Companies seeking to scale more effectively and gain a competitive advantage
Meet Your Speakers
Learn from industry leaders and growth experts who are helping businesses generate demand, improve marketing performance, and scale more effectively.
Keith Goodman 
VP, Corporate Sales & Marketing, Modern Postcard
A nationally touring speaker and direct marketing strategist, Keith has spent more than 30 years helping businesses generate demand, improve marketing performance, and reduce customer acquisition costs. At this event, he'll share the frameworks behind today's highest-performing direct mail campaigns—and how to integrate them with digital marketing to generate more qualified demand, improve response, and maximize marketing ROI.
Jonathan Hung
Managing Director, Entrepreneur Ventures
A seasoned venture capitalist with more than 150 investments from pre-seed to pre-IPO, Jonathan brings extensive experience in fundraising, business growth, and investor relations. Drawing on his background with Morgan Stanley, UBS, and Entrepreneur Ventures, he'll discuss what investors look for, how to evaluate funding options, and the principles behind building and scaling successful businesses.